Helping brands leverage web3 to create competitive advantage and growth
Helping brands leverage web3 to create competitive advantage and growth
Sign-up to stay ahead of latest technology & marketing innovations for consumer brands
Sign-up to stay ahead of latest technology & marketing innovations for consumer brands
CLIENT PARTNERS
MISSION
MISSION
Transitioning brands to new heights in the Web3 world by pioneering blockchain technology and unmatched creative, strategic, and community-building expertise.
Transitioning brands to new heights in the Web3 world by pioneering blockchain technology and unmatched creative, strategic, and community-building expertise.
We are an Agency and Technology Product Studio: A team of industry leaders and entrepreneurs with decades of Web2 and native Web3 expertise. Your partners for navigating what’s next and how to get there.
X
ACTIONS
X
ENGAGEMENT
X
REACH
WEB3 Brand initiative increases vs client brands Web2 benchmarks
WEB3 Brand initiative increases vs client brands Web2 benchmarks
FIAT CHALLENGES
01
OEM’s like FIAT® aren’t involved in the vehicle “customer lifecycle management” process
02
FIAT® franchise car dealerships have a small 20-mile market radius and multi-brand loyalty
03
Todays customers expect an increasingly digital engagement with the brands they buy
04
Customers place greater importance on aligned beliefs and lifestyles when buying
05
Car buyers want a more direct and frictionless purchase and ownership experience
06
Diminishing Social Media and Web2 loyalty programs lead to frequent brand switching
STRATEGIC SOLUTION
The direct Web3 engagement between FIAT® fans and the brand allows FIAT® to participate in the “customer lifecycle management” process with a borderless landscape that generates a greater number of more qualified leads to distribute to the dealership network and investigate direct-to-consumer product sales and distribution opportunities.
TACTICS
01
Put FIAT® at the center of the “customer life cycle management” process
02
Create a next-gen loyalty program, launched on Web3Audience’s platform
03
Develop a borderless market landscape with highly targeted capabilities
04
Create new augmented customer brand experiences
05
Capitalize on Web3 10-30x engagement & fan actions to build brand loyalty
06
Amplify FIAT®’s iconic brand DNA and cultural relevance to the audience
07
Offer early and direct digital vehicle purchase and customization opportunities
RESULTS
01
55,000 FIAT Pass digital ID’s claimed in under 24hrs
02
Over 1500 CinqueCento buyers from both Web2 and Web3 audiences
03
11 times the social reach of traditional Web2 channels
04
20 times the daily engagement level benchmarks
05
33 times the audience actions as compared to traditional digital media
06
17 Web3 powered ecosystem partnerships
07
Industry busting lead conversion
FIAT CHALLENGES
01
OEM’s like FIAT® aren’t involved in the vehicle “customer lifecycle management” process
02
FIAT® franchise car dealerships have a small 20-mile market radius and multi-brand loyalty
03
Todays customers expect an increasingly digital engagement with the brands they buy
04
Customers place greater importance on aligned beliefs and lifestyles when buying
05
Car buyers want a more direct and frictionless purchase and ownership experience
06
Diminishing Social Media and Web2 loyalty programs lead to frequent brand switching
STRATEGIC SOLUTION
The direct Web3 engagement between FIAT® fans and the brand allows FIAT® to participate in the “customer lifecycle management” process with a borderless landscape that generates a greater number of more qualified leads to distribute to the dealership network and investigate direct-to-consumer product sales and distribution opportunities.
TACTICS
01
Put FIAT® at the center of the “customer life cycle management” process
02
Create a next-gen loyalty program, launched on Web3Audience’s platform
03
Develop a borderless market landscape with highly targeted capabilities
04
Create new augmented customer brand experiences
05
Capitalize on Web3 10-30x engagement & fan actions to build brand loyalty
06
Amplify FIAT®’s iconic brand DNA and cultural relevance to the audience
07
Offer early and direct digital vehicle purchase and customization opportunities
RESULTS
01
55,000 FIAT Pass digital ID’s claimed in under 24hrs
02
Over 1500 CinqueCento buyers from both Web2 and Web3 audiences
03
11 times the social reach of traditional Web2 channels
04
20 times the daily engagement level benchmarks
05
33 times the audience actions as compared to traditional digital media
06
17 Web3 powered ecosystem partnerships
07
Industry busting lead conversion
A story from our latest project
(Click to the right)
A story from our latest project
FIAT CASE STUDY
FIAT CASE STUDY
HYPER GROWTH
HYPER GROWTH
Transforming customer engagement and loyalty through building open ecosystems with new technology which increases engagement and retention, while attracting new audiences.
Transforming customer engagement and loyalty through building open ecosystems with new technology which increases engagement and retention, while attracting new audiences.
Web3 strategy and innovation
Product and experience transformation
Growth strategy and analytics
Target audience and go-to-market
Brand strategy
Marketing campaign creation
Community building
Content, narrative and social media
Events
PR and communications
Visual design, UX / UI
Brand strategy
Marketing campaign creation
Community building
Content, narrative and social media
Events
PR and communications
Visual design, UX / UI
ELEVATED
MARKETING
ELEVATED
MARKETING
Connect your brand with new, highly engaged audiences. We orchestrate “wow” moments that defy the ordinary and craft authentic campaigns and engagement that create new opportunities for your brand.
Connect your brand with new, highly engaged audiences. We orchestrate “wow” moments that defy the ordinary and craft authentic campaigns and engagement that create new opportunities for your brand.
WEB3 ENTRY
WEB3 ENTRY
Transforms visionary ideas into market realities for impactful new products and market breakthroughs.
Transforming customer engagement and loyalty through building open ecosystems with new technology which increases engagement and retention, while attracting new audiences.
New market entry
New product launch
Growth strategy and analytics
Consumer and market analysis
Technology and trend exploration
Opportunity identification
Product and experience design
Business and operating model
Funding
Pitch deck
Investor strategy and introductions
Business and partnership collaborations
Steve Goldfeder
Co-founderOffchain Labs
“FIAT is ushering in a new era of loyalty and customer engagement. Using Arbitrum technology, they have created super fans through digital collectibles and points. Brands can drive much stronger business outcomes on-chain using this approach, built on Arbitrum, than a traditional marketing campaign would have accomplished.”
Marc Baumann
Founder,
Fifty One Ventures & Dematerializd.xyz
“FIAT lays the blueprint for Web3-enabled loyalty for automotive brands. This is the first time a consumer brand has used a blockchain-based, dynamic loyalty membership. It's also the first time that an automotive brand has planned to tie car usage to a digital loyalty experience. Web3Audience struck me as highly capable, and I’m excited to see where they take it next.”
Thomas Pan
Web3 Growth & Marketing Thought Leader“Web3 Audience is taking a modern approach to what the next generation of loyalty programs can and should look like in an ever-evolving landscape. Consumers want something new, something that caters to their preferences, and something that goes beyond points.
With the new FIAT Pass initiative, the team is pushing those perceived limits to help brands create meaningful loyalty programs that connect the digital and physical.”
Jordan Lyall
Co-founder & CEO, Prohibition
“Collaborating with Web3Audience on ARTISTICA was a ambitious journey in blending the dynamism of generative art with the iconic legacy of FIAT. Their expertise in leveraging our tech, coupled with their strategic insight into the Web3 ecosystem, was instrumental in creating a unique digital narrative for FIAT, resonating with both art enthusiasts and automotive aficionados.”
Steve Goldfeder
Co-founderOffchain Labs
“FIAT is ushering in a new era of loyalty and customer engagement. Using Arbitrum technology, they have created super fans through digital collectibles and points. Brands can drive much stronger business outcomes on-chain using this approach, built on Arbitrum, than a traditional marketing campaign would have accomplished.”
Marc Baumann
Founder,
Fifty One Ventures & Dematerializd.xyz
“FIAT lays the blueprint for Web3-enabled loyalty for automotive brands. This is the first time a consumer brand has used a blockchain-based, dynamic loyalty membership. It's also the first time that an automotive brand has planned to tie car usage to a digital loyalty experience. Web3Audience struck me as highly capable, and I’m excited to see where they take it next.”
Thomas Pan
Web3 Growth & Marketing Thought Leader“Web3 Audience is taking a modern approach to what the next generation of loyalty programs can and should look like in an ever-evolving landscape. Consumers want something new, something that caters to their preferences, and something that goes beyond points.
With the new FIAT Pass initiative, the team is pushing those perceived limits to help brands create meaningful loyalty programs that connect the digital and physical.”Jordan Lyall
Co-founder & CEO, Prohibition
“Collaborating with Web3Audience on ARTISTICA was a ambitious journey in blending the dynamism of generative art with the iconic legacy of FIAT. Their expertise in leveraging our tech, coupled with their strategic insight into the Web3 ecosystem, was instrumental in creating a unique digital narrative for FIAT, resonating with both art enthusiasts and automotive aficionados.”
Vincent McLeese
Elliot Gareffa
Saad El Boury
Allan Wright
Laurent Chemla
SENIOR TEAM
16+ talented strategists, creatives,community builders, and technologists
The WEB3A Senior Team guides companies through the new waves of consumer experiences. Blending cutting-edge research and unabashed creative, we craft transformative experiences that launch brands to the forefront of their vertical.
Vincent McLeese
Elliot Gareffa
Saad El Boury
Allan Wright
Shayna Stewart
Laurent Chemla
LOCATIONS
W3A operates a remote distributed team with the core team based in Europe and North America. Global audiences require an always-on capability and real-time engagement which is covered by 16 talented Web3A members and hundreds of partner resources.
LOCATIONS
W3A operates a remote distributed team with the core team based in Europe and North America. Global audiences require an always-on capability and real-time engagement which is covered by 16 talented Web3A members and hundreds of partner resources.
407 Lincoln Road
Miami Beach
FL 33139
1169 South 10th St
San Jose
CA 95112
122 rue la Boetie
75008 Paris
France
R. das Janelas Verdes 74 2 dt
1200-690 Lisboa
Nigellestraat 121032BN Amsterdam
Netherlands
HELLO
Please tell us more about you and your needs, so that we can tailor the best possible marketing & growth solutions for your company!
We believe in the potential of decentralized and emerging technologies to transform our lives for the better.
©2024 Web3 Audience, Inc. All rights reserved.
©2024 Web3 Audience, Inc. All rights reserved.
PRIVACY POLICY